The paper explores the intricate relationship between public relations (PR) and corporate communication strategies within the context of contemporary business landscapes. It delves into the core principles and practices employed by organizations to manage their public image and maintain effective communication channels with various stakeholders. The study analyzes the evolution of PR from traditional media relations to the integration of digital and social media platforms, highlighting the role of strategic communication in shaping corporate reputation. Key topics covered include the development of crisis management techniques, the impact of ethical considerations on communication practices, and the use of storytelling to foster emotional engagement with the audience. Furthermore, the paper examines the challenges and opportunities presented by the ever-changing media environment, emphasizing the need for agility and innovation in corporate communication strategies. Through a comprehensive examination of case studies and theoretical frameworks, the paper provides insights into the strategic importance of public relations in enhancing brand value and fostering long-term relationships with customers, employees, and the public.
Johnson, O. (2022). Public Relations and Corporate Communication Strategies. Frontiers of Creative Media Industries and Cultural Studies, 4(2), 35. doi:10.69610/j.fcmics.20221222
ACS Style
Johnson, O. Public Relations and Corporate Communication Strategies. Frontiers of Creative Media Industries and Cultural Studies, 2022, 4, 35. doi:10.69610/j.fcmics.20221222
AMA Style
Johnson O. Public Relations and Corporate Communication Strategies. Frontiers of Creative Media Industries and Cultural Studies; 2022, 4(2):35. doi:10.69610/j.fcmics.20221222
Chicago/Turabian Style
Johnson, Olivia 2022. "Public Relations and Corporate Communication Strategies" Frontiers of Creative Media Industries and Cultural Studies 4, no.2:35. doi:10.69610/j.fcmics.20221222
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ACS Style
Johnson, O. Public Relations and Corporate Communication Strategies. Frontiers of Creative Media Industries and Cultural Studies, 2022, 4, 35. doi:10.69610/j.fcmics.20221222
AMA Style
Johnson O. Public Relations and Corporate Communication Strategies. Frontiers of Creative Media Industries and Cultural Studies; 2022, 4(2):35. doi:10.69610/j.fcmics.20221222
Chicago/Turabian Style
Johnson, Olivia 2022. "Public Relations and Corporate Communication Strategies" Frontiers of Creative Media Industries and Cultural Studies 4, no.2:35. doi:10.69610/j.fcmics.20221222
APA style
Johnson, O. (2022). Public Relations and Corporate Communication Strategies. Frontiers of Creative Media Industries and Cultural Studies, 4(2), 35. doi:10.69610/j.fcmics.20221222
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References
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