The advent of digital technology has spurred a significant transformation in the media industry, leading to what is commonly referred to as "media convergence." This paper explores the implications of media convergence on storytelling, particularly focusing on cross-platform narratives. We argue that the convergence of media has not only altered the way content is produced and consumed but has also expanded the possibilities for storytelling across various platforms. By examining case studies of successful cross-platform stories, we highlight the strategies and techniques employed to maintain coherence and engage audiences. The paper further discusses the challenges faced by content creators in adapting to a convergent media landscape, including the need for flexibility in storytelling structures, the importance of a cohesive brand identity, and the necessity of understanding diverse audience behaviors. ultimately, we suggest that embracing media convergence and cross-platform storytelling can enhance the impact and relevance of media content in an increasingly interconnected world.
Anderson, D. (2022). Media Convergence and Cross-Platform Storytelling. Frontiers of Creative Media Industries and Cultural Studies, 4(1), 27. doi:10.69610/j.fcmics.20220314
ACS Style
Anderson, D. Media Convergence and Cross-Platform Storytelling. Frontiers of Creative Media Industries and Cultural Studies, 2022, 4, 27. doi:10.69610/j.fcmics.20220314
AMA Style
Anderson D. Media Convergence and Cross-Platform Storytelling. Frontiers of Creative Media Industries and Cultural Studies; 2022, 4(1):27. doi:10.69610/j.fcmics.20220314
Chicago/Turabian Style
Anderson, Daniel 2022. "Media Convergence and Cross-Platform Storytelling" Frontiers of Creative Media Industries and Cultural Studies 4, no.1:27. doi:10.69610/j.fcmics.20220314
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ACS Style
Anderson, D. Media Convergence and Cross-Platform Storytelling. Frontiers of Creative Media Industries and Cultural Studies, 2022, 4, 27. doi:10.69610/j.fcmics.20220314
AMA Style
Anderson D. Media Convergence and Cross-Platform Storytelling. Frontiers of Creative Media Industries and Cultural Studies; 2022, 4(1):27. doi:10.69610/j.fcmics.20220314
Chicago/Turabian Style
Anderson, Daniel 2022. "Media Convergence and Cross-Platform Storytelling" Frontiers of Creative Media Industries and Cultural Studies 4, no.1:27. doi:10.69610/j.fcmics.20220314
APA style
Anderson, D. (2022). Media Convergence and Cross-Platform Storytelling. Frontiers of Creative Media Industries and Cultural Studies, 4(1), 27. doi:10.69610/j.fcmics.20220314
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References
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